Before your application

• It all begins with an idea. Have a general idea of your use of funds.

• Maybe you want to buy real estate, have the address ready.

• Or maybe you have a creative project to share with the world.

• Whatever it is, the way you tell your story online can make all the difference. 

• Don’t worry about sounding professional. Sound like you.

During your appointment

• There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.

• If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

• Be clear, be confident and don’t overthink it.

• The beauty of your story is that it’s going to continue to evolve and your site can evolve with it.

• Your goal should be to make it feel right for right now.

• Later will take care of itself. It always does.